Identity Design
Design Systems
Brand Development
Brand Guidelines
Packaging Design
Art Direction
Identity Design
Design Systems
Brand Development
Brand Guidelines
Packaging Design
Art Direction
Hewlett-Packard Company announced its intention to split into two separate entities. The two resulting companies—HP, Inc. focused on personal systems and printing, and Hewlett Packard Enterprise (HPE) focused on enterprise IT. The new identity expresses a renewed commitment to focus and simplicity supported by an agile and flexible design system.